Our history
Maurel Frères is a wine and spirits distribution company founded by brothers Valentin & Jules Maurel.
Their shared passion for the world of wine is in their DNA. In fact, they are the ninth generation of a family of winegrowers, dating back to 1802 after the purchase of Château d’Astros. Château d’Astrosan estate in the heart of Provence.
Jules maurel
Jules Maurel, the youngest of his siblings, has been drawn to the culinary world since his earliest childhood. From the age of 12, he wanted to become a chef. He began his training at “La Fenière”, a Michelin-starred, gluten-free and lactose-free restaurant.
As his cooking training progressed, Jules developed an excellent palate and a growing passion for food and wine pairing. So he decided to take a wine course (the prestigious WSET 2 and 3), which he passed with flying colors. An entrepreneur like his brother, he began working as an independent agent for wineries. In 2023, he joined forces with his brother to create Maurel Frères.
Valentin Maurel
Valentin Maurel, the eldest, has long been an entrepreneur and traveler. In 2010, he left for Hong Kong for a few months’ apprenticeship, before finally deciding to settle there permanently.
Indeed, he saw the potential of the Asian market in the wine sector, particularly for Rosé. So he set up his own wine and spirits distribution company, Vines & Terroirs, which now represents over 60 European vineyards.
Our ambition
At Maurel Frères, our ambition is to establish ourselves as a key player in each of the sectors we serve.
Our vision is to build a more sustainable, innovative and prosperous future for our partners, employees and future generations.
In the world of wines and spirits
Our aim is to become an international benchmark. To achieve this, we are committed to constantly expanding our product portfolio by collaborating with winemakers renowned for the excellence of their terroirs.
In addition to this meticulous selection, we seek to innovate by offering wines from our own brands, designed to provide a memorable tasting experience.
Our growth ambition
does not stop at national borders.
Maurel Frères aims to strengthen its presence on international markets by
developing solid partnerships with local players and exploring
new strategic markets such as England, Hong Kong, Spain, the Netherlands, Indonesia, etc.
Our goal is to continue exporting our expertise in wine and spirits distribution.
quality, while promoting exceptional exceptional that we represent.
We believe that building trusting relationships with our partners is the key to success.
that we can grow together, sustainably and equitably.
